"But it's very unusual to have a large amount of virus on our clothes," she says. "If you add a sanitising product, it will certainly help to get rid of on your clothes," Sedger says.Ī normal wash with detergent should be enough to disrupt the coronavirus. "They are in food, in water, in the air we breathe."Īccording to both Mitchell and Sedger, there is truth to some of Euca's statements. In any case, "nothing is 'germ-free' because microorganisms are everywhere," Sedger says. In fact, "our survival is dependent on them," he says. Moreover, Mitchell says, we shouldn't be trying to kill all germs, as Euca claims. If you're already using a good detergent with hot water, should not be necessary Dr Lisa Sedger, virologist at UTS While sanitisers will reduce microorganisms – another word for germs – "whether they are needed in the first instance is debatable as usual laundering practices will as well," he says. Mitchell says that many bacteria and viruses, including SARS-CoV-2, are inactivated by common soaps and detergents. This layer is "efficiently disrupted by detergents", Sedger says. Without this membrane, or "envelope", the virus can't infect human cells. Sedger notes that SARS-CoV-2 – the virus that causes the COVID-19 disease – is an enveloped virus, "which means it's got a lipid membrane around the outside of it", she explains. We asked Dr Lisa Sedger, a virologist who heads the Viruses and Cytokines Research group at the University of Technology, Sydney, and Brett Mitchell, a professor of nursing at the University of Newcastle, to assess the accuracy of Euca's marketing claims. Euca's laundry sanitiser is an excellent choice." Do you need laundry sanitiser? Make sure to add sanitiser to your load, as well as detergent. "During times like this, simply washing them is not enough. "It's not just surfaces that require disinfecting in the world of covid-19. That's why they were offering "tips and advice to protect yourself and others from covid-19". On 15 September, in a blog post titled 'Euca: A Covid-19 Update', they wrote of wanting their customers to "stay healthy and protected at all times, especially when covid-19 remains rampant in some areas". They also extended their coronavirus marketing. How to do your laundry during the COVID-19 pandemicīefore long, the business started selling 'Euca Laundry Sanitiser Liquid Antibacterial' in addition to its disinfectant – despite having claimed that one is merely a watered-down version of the other. It then recommended adding Euca disinfectant as one of its tips for sanitising laundry, claiming the product is a "highly effective broad-spectrum disinfectant with quick contact time reaction against bacteria, enveloped viruses, pathogenic fungi, and mycobacteria". "In addition, most microorganisms present in soiled laundry survive the normal wash cycle hence sanitising can go a long way towards totally eliminating those germs and viruses." The post warned, "Do you know that your laundry could make you sick too? Since viruses can live for hours on porous surfaces like clothing, it poses the risk of spreading the virus to other laundry items. The company pushed its disinfectant as a laundry product again in a blog post titled 'Disinfect Your Wash with Laundry Sanitiser Additives', published on 5 May. Many viruses and bacteria are inactivated by common commercially available soaps and detergents Brett Mitchell, professor of nursing at the University of Newcastle On a page of its website promoting 'Euca Disinfectant Natural, Commercial Grade Cleaner and Laundry Sanitiser' the company criticised the marketing of 'laundry additives', saying these products are "just a watered down versions of disinfectant re-labeled as a laundry sanitiser additive".Įuca said it considered marketing one itself, but then decided that its product would already do the trick as is, saying "We just need to advise our Euca users to add 20ml to 50ml of disinfectant to a wash to aid in the killing of bacteria." Then, in a strange twist of logic, the company decided to get in on the action itself. The folks at Euca, an Australian cleaning product company, had concerns that consumers were being duped by big brands into thinking that adding disinfectants to your wash along with laundry detergent could help ward off coronavirus (COVID-19). Any marketing claims that a product prevents the spread of coronavirus has to be supported by tests conducted with coronavirus, and need regulatory approval.In reality, a regular wash with laundry detergent should inactivate the coronavirus.A company claimed people should add its disinfecting product to their wash to stop the spread of COVID-19, but took the posts down after we asked them about it.
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